Shuk RentalsCustomer Story · PropTech · Monday.com replacement
Shuk Rentals cut its tooling cost in half with a CRM it owns.
A property-management software company swapped a bloated, off-the-shelf board for a purpose-built lead & deal tracker that runs on its own infrastructure — with only the features the team needs.
The Off-the-Shelf Tax
Shuk builds software — so it noticed the tax on its own stack.
Its lead and deal workflow lived on Monday.com, and it carried the usual rented-software cost.
Monday.com + TrelloPaying for a platform, using a sliver
$388 a year for what amounted to a spreadsheet-style tracker on Monday.com, plus Trello alongside it for kanban — across just 3 users.
No real ownership
Boards, data, and workflow all sat inside a vendor's product — on the vendor's roadmap and the vendor's pricing, not Shuk's.
Hard Numbers
Two rented tools vs. one you own.
Same workflow, half the spend — and the tool is Shuk's, not a vendor's.
| Feature | Monday.com + Trello | Founding.dev buildYou own it |
|---|---|---|
| Lead & deal tracking | Monday.com board | Custom board, included |
| Kanban | Separate Trello | Built in |
| Total annual cost | $388 / yr | $194 / yr |
| Cost per extra user | Per-seat | $0 |
| Runs on your own infrastructure | No | Yes |
| You own the tool | No | Yes |
Lead & deal tracking
Monday.com + Trello: Monday.com board
Founding.dev build: Custom board, included
Kanban
Monday.com + Trello: Separate Trello
Founding.dev build: Built in
Total annual cost
Monday.com + Trello: $388 / yr
Founding.dev build: $194 / yr
Cost per extra user
Monday.com + Trello: Per-seat
Founding.dev build: $0
Runs on your own infrastructure
Monday.com + Trello: No
Founding.dev build: Yes
You own the tool
Monday.com + Trello: No
Founding.dev build: Yes
THE SHIFT
Renting a board vs. owning your CRM.
Shuk stopped paying for a platform it barely used — and started running a tracker it owns outright.
- You pay for a whole platform and use a sliver of it
- A second tool bolted on for the parts it doesn't do
- Boards and data live on the vendor's servers
- You never actually own it
New model — Founding.dev
- You own everything — code, data, and infrastructure
- One flat price. No per-seat.
- Change how it works anytime
- Bank-level security, built in.
- We build it, and we can run it for you, too
What Founding.dev Built
One tracker, shaped around how Shuk actually works.
From first call to a live, populated CRM ran in a handful of phases — discovery, a working demo, live handover, then data import and onboarding — a fraction of a typical software timeline.
A lead-intake board they know
A tailored board that mirrors the Monday.com workflow the team already ran — without the parts they never used.
Deals + analytics in one place
Deal, customer, and pipeline analytics tracking unified into a single tool, shaped around how Shuk actually sells.
Deployed under Shuk's control
Running on Shuk's own infrastructure, under Shuk's brand — not a third party's product.
Existing records migrated in
A hands-on migration moved the old board records across, so the team picked up where it left off with no cold start.
The Results
Same workflow, half the spend, fully owned.
- About 50% lower cost — from $388/yr on Monday.com + Trello to $194/yr with Founding.dev
- A CRM Shuk owns, running on its own infrastructure instead of a rented platform
- Only the features the team uses — purpose-built to the workflow, no bloat, no unused seats
- Existing data migrated and the whole team onboarded before go-live
- A foundation to build on — Shuk can keep adding features as it grows, not wait on a vendor's roadmap
Stop renting. Start owning.
Run the same math on your stack.
In 30 minutes we'll map your tooling spend, find the biggest leaks, and show you what owning your software would cost instead of renting it.
Prefer to explore first? Get started.