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Founding.dev

SERVICETITAN ALTERNATIVE

Replace ServiceTitan with field service software you own.

Every other ServiceTitan alternative is just another subscription. This one puts you in control of what you pay and how it works — built for exactly how your shop runs.

Backed byAntler

No per-seat fees, ever

Your code and data, fully yours

Up to 70% less than your SaaS bill

BUILT FOR THE FIELD

HVACRoofingRestorationPlumbingElectricalConstruction

THE PROBLEM

You're not alone.

Why field operators are switching to ServiceTitan alternatives.

Tried servicetitan and it was way too much software for a shop our size, 800/month and the onboarding alone took 6 weeks.

r/QuickBooksReddit

Per tech pricing on top of a long contract, it just doesn't make sense at our size.

r/hvacpeopleReddit

Paying over $1k a month just for software feels absolutely insane… That's more than my insurance costs.

r/smallbusinessReddit

For smaller shops, it can feel like buying a semi-truck to deliver a pizza.

r/askHVACReddit

Once PE money shows up you basically get a treadmill of price hikes, add ons, and 'growth features' nobody asked for while support quietly dies.

r/WhichCRMReddit

Tried servicetitan and it was way too much software for a shop our size, 800/month and the onboarding alone took 6 weeks.

r/QuickBooksReddit

Per tech pricing on top of a long contract, it just doesn't make sense at our size.

r/hvacpeopleReddit

Paying over $1k a month just for software feels absolutely insane… That's more than my insurance costs.

r/smallbusinessReddit

For smaller shops, it can feel like buying a semi-truck to deliver a pizza.

r/askHVACReddit

Once PE money shows up you basically get a treadmill of price hikes, add ons, and 'growth features' nobody asked for while support quietly dies.

r/WhichCRMReddit

Tried servicetitan and it was way too much software for a shop our size, 800/month and the onboarding alone took 6 weeks.

r/QuickBooksReddit

Per tech pricing on top of a long contract, it just doesn't make sense at our size.

r/hvacpeopleReddit

Paying over $1k a month just for software feels absolutely insane… That's more than my insurance costs.

r/smallbusinessReddit

For smaller shops, it can feel like buying a semi-truck to deliver a pizza.

r/askHVACReddit

Once PE money shows up you basically get a treadmill of price hikes, add ons, and 'growth features' nobody asked for while support quietly dies.

r/WhichCRMReddit

Tried servicetitan and it was way too much software for a shop our size, 800/month and the onboarding alone took 6 weeks.

r/QuickBooksReddit

Per tech pricing on top of a long contract, it just doesn't make sense at our size.

r/hvacpeopleReddit

Paying over $1k a month just for software feels absolutely insane… That's more than my insurance costs.

r/smallbusinessReddit

For smaller shops, it can feel like buying a semi-truck to deliver a pizza.

r/askHVACReddit

Once PE money shows up you basically get a treadmill of price hikes, add ons, and 'growth features' nobody asked for while support quietly dies.

r/WhichCRMReddit

You definitely shouldn't be paying $1k/month for software designed for companies 10x your size. That's eating 6-7% of your revenue just on software.

r/smallbusinessReddit

If you're a shop with 1–5 techs, you're paying $200+/mo for a ton of features you never touch, just to get basic job costing and quotes.

r/GarageDoorServiceReddit

What usually kills a small HVAC shop is paying enterprise complexity for three people.

r/QuickBooksReddit

Getting in is easy, getting out is the real test.

r/fieldservicesoftwaresReddit

…paying $1000 per month while using only 10% of the features… it's clearly for the 1% big enterprises, not for small-to-medium businesses.

r/ServiceTitanFAQReddit

You definitely shouldn't be paying $1k/month for software designed for companies 10x your size. That's eating 6-7% of your revenue just on software.

r/smallbusinessReddit

If you're a shop with 1–5 techs, you're paying $200+/mo for a ton of features you never touch, just to get basic job costing and quotes.

r/GarageDoorServiceReddit

What usually kills a small HVAC shop is paying enterprise complexity for three people.

r/QuickBooksReddit

Getting in is easy, getting out is the real test.

r/fieldservicesoftwaresReddit

…paying $1000 per month while using only 10% of the features… it's clearly for the 1% big enterprises, not for small-to-medium businesses.

r/ServiceTitanFAQReddit

You definitely shouldn't be paying $1k/month for software designed for companies 10x your size. That's eating 6-7% of your revenue just on software.

r/smallbusinessReddit

If you're a shop with 1–5 techs, you're paying $200+/mo for a ton of features you never touch, just to get basic job costing and quotes.

r/GarageDoorServiceReddit

What usually kills a small HVAC shop is paying enterprise complexity for three people.

r/QuickBooksReddit

Getting in is easy, getting out is the real test.

r/fieldservicesoftwaresReddit

…paying $1000 per month while using only 10% of the features… it's clearly for the 1% big enterprises, not for small-to-medium businesses.

r/ServiceTitanFAQReddit

You definitely shouldn't be paying $1k/month for software designed for companies 10x your size. That's eating 6-7% of your revenue just on software.

r/smallbusinessReddit

If you're a shop with 1–5 techs, you're paying $200+/mo for a ton of features you never touch, just to get basic job costing and quotes.

r/GarageDoorServiceReddit

What usually kills a small HVAC shop is paying enterprise complexity for three people.

r/QuickBooksReddit

Getting in is easy, getting out is the real test.

r/fieldservicesoftwaresReddit

…paying $1000 per month while using only 10% of the features… it's clearly for the 1% big enterprises, not for small-to-medium businesses.

r/ServiceTitanFAQReddit

Per-seat pricing punishes growth

Your bill climbs every time you hire a tech.

Bloated, and not built for you

You pay for features you'll never use.

Locked in

Long contracts make it hard to leave.

THE SHIFT

Renting ServiceTitan vs. owning your field-service software.

No per-seat fees. No annual lock-in. Just a field-service system that's yours.

ServiceTitan logoOld model — Renting ServiceTitan
  • Costs more than your insurance
  • Built to fit everyone, not your shop
  • Overkill features you'll never fully use
  • You never actually own it

New model — Founding.dev

  • You own everything — code, data, and infrastructure
  • One flat price. No per-seat.
  • Change how it works anytime
  • Bank-level security, built in.
  • We build it, and we can run it for you, too

HOW IT WORKS

A proven head start, then it's yours.

Real engineering behind it. Your choice: hands-on or done-for-you.

1

Start from the right base

Start from a proven template with the core of a field-service business — scheduling, dispatch, job tracking, and invoicing. An expert-built head start, not a blank page.

2

Make it yours

Customize it to your exact workflow — build the features yourself in plain English, or hand it to our engineering team. Either way you get engineering support along the way.

3

Own it for good

The finished software is yours — code, data, and a setup built around your workflow. Customize it anytime, and we can keep it running for you.

BUILT FOR YOUR TRADE

Shaped around how your crews actually work.

HVAC

Installs, service calls, and maintenance agreements, tracked how your shop runs them.

Roofing

Inspections, measurements, estimates, and sign-offs in one workflow, with no per-seat fee per crew.

Restoration & insurance

Field docs, signed contracts, and claims that keep moving — the same setup a public-adjusting firm used to replace DocuSign and CompanyCam.

Real savings

$30K $8.8K a year

A public-adjusting firm cut its software bill by about 70% — 150+ users, zero per-seat fees — by owning its software instead of renting it.

ServiceTitan alternative — your questions, answered.

ServiceTitan's per-technician model means your software bill grows every time you hire. Founding.dev is one flat monthly fee for the whole company. Add as many users and crews as you want and the price doesn't change. The per-seat tax that punishes growth simply goes away.
Yes. Because the system is built to fit your operation and priced as a flat monthly fee per company, smaller field service businesses get software shaped around how they actually work, without the enterprise per-seat pricing that makes tools like ServiceTitan expensive as you scale.
Yes. You start from our proven template, then describe the workflow your crews run on (inspections, dispatch, field photos, estimates, signed contracts, invoicing) and AI shapes the fields, forms, and automations to match. Our team takes it the rest of the way if you'd rather. A public-adjusting firm did exactly this: a field reporting hub and AI e-sign that replaced CompanyCam and DocuSign.
You own it. The code, the data, and the infrastructure are yours, hosted wherever you choose. There's no vendor lock-in and no data held hostage. When you leave, you take everything with you. That's the core difference between owning and renting.
No. The foundation is a production-ready template our engineering team already built, so there's no long, drawn-out custom build and no engineers for you to hire. You can customize it further in our AI editor, just by describing what you need in plain English. Our team is on hand if you want help, or we can do the whole customization for you. Either way, you own the result.
Fill out the short form on Get started — who you are, your company size, the tools you want to replace, and a bit about how your shop works. With that, we line up a base template that fits before we talk. On the call, we walk you through that template, look at your current stack, and show what replacing ServiceTitan — and anything else you're overpaying for — would look like.
You're not starting from scratch or doing it alone. You begin on proven code, and you can hand us hosting and maintenance for one flat fee. It's there if you want it, and you own the result either way.
Yes. Every build ships with bank-level encryption, audit trails, and SSO from day one. Security is a default, not a paid add-on. Your data is isolated, stays under your control, and is never used to train AI models.

STOP RENTING. START OWNING.

Own your field service software.

Tell us which tools you want to replace, and we'll show you what you'd save.

See how much you can save