Founding.dev

CUSTOM SOFTWARE FOR SMALL BUSINESS

Custom software for your business — without the dev shop.

Off-the-shelf SaaS makes you pay per seat for features you don't use. Dev shops make custom feel out of reach. Founding.dev is the AI-Driven SaaS replacement platform that builds software around how your business runs, starting from high-performance templates — and you own it.

Prefer to talk it through? Book a call

Backed byAntler

Save up to 70%

Built around how your business actually works

You own the code & data

REPLACE EXPENSIVE SAAS LIKE

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SalesforceHubSpotDocuSignPipedriveCalendlyJiraQuickBooksTypeformMonday.comAirtableZapierServiceTitanLovable
SalesforceHubSpotDocuSignPipedriveCalendlyJiraQuickBooksTypeformMonday.comAirtableZapierServiceTitanLovable

The shift

Owning your software no longer means maintaining it.

The Old Model

Rent SaaS

  • Pay for bloated features you never use
  • Bend your workflow to fit their product
  • Per-seat pricing that's anti-growth
  • Price hikes you can't control

Build with a Devshop

  • High maintenance cost — forever your burden
  • Expensive to build, and takes time — lots of back-and-forth
  • Every change is a new invoice
The New Model

With

Founding.dev

  • You own everything — code, data, and infrastructure
  • One flat price. No per seat.
  • Change it in plain English, anytime
  • Bank-level security, built in.
  • We build it and run it — the maintenance isn't on you

Replace or Build Software

How it works

1

Sign up

Create an account with Google or GitHub. You land in the builder.

2

Choose a template

Choose a template that matches the SaaS you're replacing, or start something new for your team.

3

Make it yours

Change it to fit how you work. Build in plain English or let our engineers handle it. The code and data are yours.

Start replacing

SIDE BY SIDE

Renting vs. Hiring vs. Owning

The cost, control, and ownership trade-offs — line by line.

Monthly cost

Off-the-shelf SaaS: Per seat, per tool — a stack of subscriptions that grows every year

Dev Shop: Expensive to build; maintenance is your burden forever

founding.dev: One-time build + optional flat fee for everything

Customization

Off-the-shelf SaaS: You adapt to the tool

Dev Shop: Custom — but billed per change

founding.dev: Custom — change it yourself, in plain English

Ownership & data

Off-the-shelf SaaS: Their servers, their terms

Dev Shop: Usually yours — check the contract

founding.dev: Yours outright: code, data, infrastructure

Scaling cost

Off-the-shelf SaaS: Every hire adds seats across the stack

Dev Shop: New features = new invoices

founding.dev: Add users free

Vendor lock-in

Off-the-shelf SaaS: Data export is slow and manual

Dev Shop: Low — but you depend on their availability

founding.dev: None. Leave anytime, keep everything

Setup

Off-the-shelf SaaS: Fast to start, forever a compromise

Dev Shop: Long back-and-forth builds

founding.dev: Starts from a proven template, shaped to your work

Maintenance

Off-the-shelf SaaS: Included — until the price hike

Dev Shop: Forever your problem

founding.dev: Optional: we run it for one flat price

Security

Off-the-shelf SaaS: Varies per vendor across your stack

Dev Shop: Depends on the shop

founding.dev: Bank-level encryption, audit trails, SSO built in

Custom Software for Small Business — Your Questions Answered

Now, yes. It used to mean a dev shop and a blank page. We start from engineered templates that already run real businesses and shape them to yours — that's what makes custom affordable.
Usually, over any real horizon — because SaaS is per seat, per month, per tool, forever. Owning is a one-time build plus an optional flat fee. Up to 70% less.
CRMs, field service systems, property management, scheduling, e-signatures, forms, internal tools — tell us the tools you pay for and the workflow you wish they followed.
No. We build it, and we can run it for you. Want a change later? Say it in plain English — our team is there when you need them.
Nothing. You own the code, the data, and the infrastructure. The optional maintenance is the only recurring piece, and you can cancel it and keep everything.
The template comes first — engineered, tested, already running businesses. AI makes changing it fast; engineers keep it safe.
Yes — bank-level encryption, backups, audit trails, and single sign-on come built in.
No-code still means renting a platform and living inside its limits. This is real software — code you own, on infrastructure you control.
Tell us what to replace or build at founding.dev/get-started.

READY TO BUILD?

Ready to own the software your business runs on?

Prefer to talk it through? Book a call