SALESFORCE ALTERNATIVE
The Salesforce alternative you own, not rent.
Most Salesforce alternatives just rent you the software. We build a CRM you own — sized to exactly your process, no consultants, on one flat price with no fee per person.
No fee per person, ever
Your code and data, fully yours
Up to 70% less than your software bill
BUILT FOR YOUR TEAM
THE PROBLEM
Why teams find Salesforce too much.
Salesforce is powerful. That's the problem. It can do almost anything, so it's big, slow to set up, and most teams need paid help to bend it into shape. You pay for every person, then pay again for the experts who configure it. Most teams don't leave because Salesforce can't do the job. They leave because it's far more tool — and more cost — than the way they actually work.
It's overkill for most teams
Salesforce can do almost anything. Most teams use a small piece of it and pay for the whole thing.
You need experts to run it
Setting it up and changing it usually means a paid consultant or admin. Even simple changes get hard.
Growing costs you more, and you never own it
You pay for every person, plus setup help on top — and the software and your data stay on their servers.
HOW IT WORKS
A proven head start, then it's yours.
Real engineering behind it. Your choice: hands-on or done-for-you.
Start from a proven template
The same kind of foundation our own products run on. A real head start, not a blank page.
Make it yours
Tell us what you need in plain words. Our team helps, or we build the whole thing for you.
Own it for good
You own the code, the data, and where it runs. We keep it running for one flat monthly fee. Leave anytime and keep everything.
THE SHIFT
Renting Salesforce vs. owning your CRM.
No consultants. No fee per person. Just a CRM that's yours.
Old model — Renting Salesforce- Needs paid consultants to set up
- Overkill for most teams
- Add-ons for the basics cost extra
- Stop paying, lose it all
New model — Founding.dev
- You own everything — code, data, and infrastructure
- One flat price. No per seat.
- Change it in plain English, anytime
- Bank-level security, built in.
- We build it and run it
BUILT FOR YOUR PROCESS
Shaped around exactly how you work.
Sales teams
Leads, deals, and forecasts tracked your way — not buried in features you'll never touch.
Service firms
Clients, jobs, and follow-ups in a tool shaped around how your firm actually delivers.
Agencies
New business and live work in one place, with the fields and steps your team really uses.
Operations
Your day-to-day process, built in — without paying experts to bend a giant platform.
MOVING OVER
Switching from Salesforce is clean.
Your data comes with you. Nothing gets left behind, and nothing breaks while you make the move.
Export your data
Pull your contacts, deals, and records out of Salesforce.
We rebuild your process
We recreate how you work and load your data into a CRM you own.
Run both side by side
Use both at once until you're happy, then switch for good.
Salesforce alternative — your questions, answered.
MORE ALTERNATIVES
Other tools you can own instead.
STOP RENTING. START OWNING.
Own your CRM.
Tell us which tools you want to replace, and we'll show you what you'd save.
See how much you can save