SALESFORCE ALTERNATIVE
Replace Salesforce with a CRM you own.
Every other Salesforce alternative is just another subscription. This one puts you in control of what you pay and how it works — built for exactly how your team sells.
No per-seat fees, ever
Your code and data, fully yours
Up to 70% less than your software bill
BUILT FOR YOUR TEAM
THE PROBLEM
You're not alone.
Why teams are switching to Salesforce alternatives.
“now every renewal just hurts and the worst part is we barely use half of what we pay for.”
“I'm about to cut $300k in annual licensing from them in January. Looking forward to it.”
“They are quick to add-on costs and very slow to respond to reduce licenses.”
“If you already know how your team actually works, there's a real argument for building your own system around that from the start.”
“…We were a Salesforce customer for 10 years, we are working on getting out now, price increases are not worth it, plus the constant push for upgrading, and the need to upgrade to get full/more usage…”
“now every renewal just hurts and the worst part is we barely use half of what we pay for.”
“I'm about to cut $300k in annual licensing from them in January. Looking forward to it.”
“They are quick to add-on costs and very slow to respond to reduce licenses.”
“If you already know how your team actually works, there's a real argument for building your own system around that from the start.”
“…We were a Salesforce customer for 10 years, we are working on getting out now, price increases are not worth it, plus the constant push for upgrading, and the need to upgrade to get full/more usage…”
“now every renewal just hurts and the worst part is we barely use half of what we pay for.”
“I'm about to cut $300k in annual licensing from them in January. Looking forward to it.”
“They are quick to add-on costs and very slow to respond to reduce licenses.”
“If you already know how your team actually works, there's a real argument for building your own system around that from the start.”
“…We were a Salesforce customer for 10 years, we are working on getting out now, price increases are not worth it, plus the constant push for upgrading, and the need to upgrade to get full/more usage…”
“now every renewal just hurts and the worst part is we barely use half of what we pay for.”
“I'm about to cut $300k in annual licensing from them in January. Looking forward to it.”
“They are quick to add-on costs and very slow to respond to reduce licenses.”
“If you already know how your team actually works, there's a real argument for building your own system around that from the start.”
“…We were a Salesforce customer for 10 years, we are working on getting out now, price increases are not worth it, plus the constant push for upgrading, and the need to upgrade to get full/more usage…”
“As a W2 employee in the corporate world, we used … and took 2+ years and $1.8M to launch.”
“Salesforce support has been abysmal ever since they had those big layoffs a few years ago. I dread submitting cases because I know they're not actually going to help much”
“Salesforce was a fine product that's overpriced, with terrible support and sales people. And then they stopped investing in the product so that's also full of half baked ideas…”
“Even though it's supposed to be turn key we spent a million bucks customizing it to our business. So now we're locked in.”
“As a W2 employee in the corporate world, we used … and took 2+ years and $1.8M to launch.”
“Salesforce support has been abysmal ever since they had those big layoffs a few years ago. I dread submitting cases because I know they're not actually going to help much”
“Salesforce was a fine product that's overpriced, with terrible support and sales people. And then they stopped investing in the product so that's also full of half baked ideas…”
“Even though it's supposed to be turn key we spent a million bucks customizing it to our business. So now we're locked in.”
“As a W2 employee in the corporate world, we used … and took 2+ years and $1.8M to launch.”
“Salesforce support has been abysmal ever since they had those big layoffs a few years ago. I dread submitting cases because I know they're not actually going to help much”
“Salesforce was a fine product that's overpriced, with terrible support and sales people. And then they stopped investing in the product so that's also full of half baked ideas…”
“Even though it's supposed to be turn key we spent a million bucks customizing it to our business. So now we're locked in.”
“As a W2 employee in the corporate world, we used … and took 2+ years and $1.8M to launch.”
“Salesforce support has been abysmal ever since they had those big layoffs a few years ago. I dread submitting cases because I know they're not actually going to help much”
“Salesforce was a fine product that's overpriced, with terrible support and sales people. And then they stopped investing in the product so that's also full of half baked ideas…”
“Even though it's supposed to be turn key we spent a million bucks customizing it to our business. So now we're locked in.”
Per-seat pricing punishes growth
Your bill climbs every time you hire.
The consultant tax
Even small changes wait on a paid consultant.
Bloated, and not built for you
You pay for the whole platform and use a sliver.
THE SHIFT
Renting Salesforce vs. owning your CRM.
No consultants. No per-seat fees. Just a CRM that's yours.
Old model — Renting Salesforce- Needs paid consultants to set up and change
- Overkill features you'll never fully use
- The price jumps every renewal
- You never actually own it
New model — Founding.dev
- You own everything — code, data, and infrastructure
- One flat price. No per-seat.
- Change how it works anytime
- Bank-level security, built in.
- We build it, and we can run it for you, too
HOW IT WORKS
A proven head start, then it's yours.
Real engineering behind it. Your choice: hands-on or done-for-you.
Start from the right base
Start from a proven template with Salesforce's core features — one of ours, a proven open-source base, or built from scratch. An expert-built head start, not a blank page.
Make it yours
Customize it to your exact workflow — build the features yourself in plain English, or hand it to our engineering team. Either way you get engineering support along the way.
Own it for good
The finished software is yours — code, data, and a setup built around your workflow. Customize it anytime, and we can keep it running for you.
BUILT FOR YOUR PROCESS
Shaped around exactly how you work.
Sales teams
Leads, deals, and forecasts tracked your way — not buried in features you'll never touch.
Service firms
Clients, jobs, and follow-ups in a tool shaped around how your firm actually delivers.
Agencies
New business and live work in one place, with the fields and steps your team really uses.
Operations
Your day-to-day process, built in — without paying experts to bend a giant platform.
Salesforce alternative — your questions, answered.
MORE ALTERNATIVES
Other tools you can own instead.
STOP RENTING. START OWNING.
Own your CRM.
Tell us which tools you want to replace, and we'll show you what you'd save.
See how much you can save