Founding.dev

ZOHO ALTERNATIVE

Replace Zoho with one tool you own.

Every other Zoho alternative is just another subscription. This one puts you in control of what you pay and how it works — your whole business in one place, not spread across apps.

Backed byAntler

No per-seat fees, ever

Your code and data, fully yours

Up to 70% less than your software bill

ONE TOOL FOR YOUR BUSINESS

AgenciesService firmsField salesConsultantsOperationsStartups

THE PROBLEM

You're not alone.

Why teams are switching to Zoho alternatives.

…They tried to cram a bunch of things together to create the “all in one” solution, and it's a disaster without experts to set it up and maintain…

r/CRMReddit

Zoho is hard to develop anything unless you are a coder or very very tech savvy or have a paid partner to help manage it

r/CRMReddit

…Zoho is fine but it gets heavy fast…

r/CRMReddit

…they just string you along while they keep rolling out new features that almost no one asks for…

r/CRMReddit

…those that are using Zoho … are frustrated that they are paying for use of perhaps 5% of the SaaS capability…

r/smallbusinessReddit

…They tried to cram a bunch of things together to create the “all in one” solution, and it's a disaster without experts to set it up and maintain…

r/CRMReddit

Zoho is hard to develop anything unless you are a coder or very very tech savvy or have a paid partner to help manage it

r/CRMReddit

…Zoho is fine but it gets heavy fast…

r/CRMReddit

…they just string you along while they keep rolling out new features that almost no one asks for…

r/CRMReddit

…those that are using Zoho … are frustrated that they are paying for use of perhaps 5% of the SaaS capability…

r/smallbusinessReddit

…They tried to cram a bunch of things together to create the “all in one” solution, and it's a disaster without experts to set it up and maintain…

r/CRMReddit

Zoho is hard to develop anything unless you are a coder or very very tech savvy or have a paid partner to help manage it

r/CRMReddit

…Zoho is fine but it gets heavy fast…

r/CRMReddit

…they just string you along while they keep rolling out new features that almost no one asks for…

r/CRMReddit

…those that are using Zoho … are frustrated that they are paying for use of perhaps 5% of the SaaS capability…

r/smallbusinessReddit

…They tried to cram a bunch of things together to create the “all in one” solution, and it's a disaster without experts to set it up and maintain…

r/CRMReddit

Zoho is hard to develop anything unless you are a coder or very very tech savvy or have a paid partner to help manage it

r/CRMReddit

…Zoho is fine but it gets heavy fast…

r/CRMReddit

…they just string you along while they keep rolling out new features that almost no one asks for…

r/CRMReddit

…those that are using Zoho … are frustrated that they are paying for use of perhaps 5% of the SaaS capability…

r/smallbusinessReddit

…There was too much management to make Zoho work…

r/CRMReddit

Zoho is powerful for the price, but just be ready to spend time setting it up. It's not super intuitive out of the box

r/CRMReddit

I just don't love Zoho. Great pricing but poor UX at every step.

r/CRMReddit

…Zoho One can work, but the complaints you're seeing are real: it's powerful, but adoption can be rough if the setup isn't tight. If you go that route, budget for a Zoho partner to implement it properly…

r/CRMReddit

…I'm convinced that most small and medium businesses would be far better off with their own CRM implementation…

r/CRMReddit

…There was too much management to make Zoho work…

r/CRMReddit

Zoho is powerful for the price, but just be ready to spend time setting it up. It's not super intuitive out of the box

r/CRMReddit

I just don't love Zoho. Great pricing but poor UX at every step.

r/CRMReddit

…Zoho One can work, but the complaints you're seeing are real: it's powerful, but adoption can be rough if the setup isn't tight. If you go that route, budget for a Zoho partner to implement it properly…

r/CRMReddit

…I'm convinced that most small and medium businesses would be far better off with their own CRM implementation…

r/CRMReddit

…There was too much management to make Zoho work…

r/CRMReddit

Zoho is powerful for the price, but just be ready to spend time setting it up. It's not super intuitive out of the box

r/CRMReddit

I just don't love Zoho. Great pricing but poor UX at every step.

r/CRMReddit

…Zoho One can work, but the complaints you're seeing are real: it's powerful, but adoption can be rough if the setup isn't tight. If you go that route, budget for a Zoho partner to implement it properly…

r/CRMReddit

…I'm convinced that most small and medium businesses would be far better off with their own CRM implementation…

r/CRMReddit

…There was too much management to make Zoho work…

r/CRMReddit

Zoho is powerful for the price, but just be ready to spend time setting it up. It's not super intuitive out of the box

r/CRMReddit

I just don't love Zoho. Great pricing but poor UX at every step.

r/CRMReddit

…Zoho One can work, but the complaints you're seeing are real: it's powerful, but adoption can be rough if the setup isn't tight. If you go that route, budget for a Zoho partner to implement it properly…

r/CRMReddit

…I'm convinced that most small and medium businesses would be far better off with their own CRM implementation…

r/CRMReddit

Cheap to start, then it sprawls

One business ends up running on a dozen separate apps.

Priced per person, per app

Add people or add apps and the bill climbs from every side.

Nothing fits out of the box

Making it match your workflow takes a paid expert.

THE SHIFT

Renting Zoho vs. owning your software.

No per-seat fees. No suite to stitch together. Just one tool that's yours.

Zoho logoOld model — Renting Zoho
  • Needs a developer to set up and change
  • A stack of apps you'll never fully use
  • The bill multiplies per person, per app
  • You never actually own it

New model — Founding.dev

  • You own everything — code, data, and infrastructure
  • One flat price. No per-seat.
  • Change how it works anytime
  • Bank-level security, built in.
  • We build it, and we can run it for you, too

HOW IT WORKS

A proven head start, then it's yours.

Real engineering behind it. Your choice: hands-on or done-for-you.

1

Start from the right base

Start from a proven template with the core of a CRM — contacts, pipelines, automation, and reporting. An expert-built head start, not a blank page.

2

Make it yours

Customize it to your exact workflow — build the features yourself in plain English, or hand it to our engineering team. Either way you get engineering support along the way.

3

Own it for good

The finished software is yours — code, data, and a setup built around your workflow. Customize it anytime, and we can keep it running for you.

BUILT FOR YOUR BUSINESS

Shaped around how your business runs.

Agencies

New business and live projects in one tool, with the fields and steps your team actually uses.

Service firms

Clients, jobs, and follow-ups tracked the way your firm runs — not spread across separate apps.

Field sales

Leads, deals, and territories in one place, shaped around how your reps really sell.

Operations

Your day-to-day work in one joined-up tool, instead of a suite you stitch together.

Zoho alternative — your questions, answered.

STOP RENTING. START OWNING.

Own your software.

Tell us which tools you want to replace, and we'll show you what you'd save.

See how much you can save