Founding.dev

KLAVIYO ALTERNATIVE

Every other Klaviyo alternative is just another subscription.

You're not paying for the emails you send. You're paying rent on every profile you keep on your list, whether they open anything or not. There's a way to stop the bill from climbing every time your list does — and it isn't switching to a cheaper version of the same deal.

Backed byAntler

No per-seat fees, ever

Your code and data, fully yours

Up to 70% less than your software bill

BUILT FOR YOUR STORE

EcommerceShopifyEmailSMSGrowing listsOccasional senders

THE PROBLEM

You're not alone.

Search "klaviyo alternative" and you'll find hundreds of people asking the same question — not because they want fewer features, but because they're tired of paying more for the same list every month.

It charges based on how many profiles live in your account... you end up paying for people who aren't opening or clicking, even if you're not emailing them anymore.

r/EmailmarketingReddit

Klaviyo has been a nightmare lately, my deliverability score keeps dropping and they somehow find a way to keep charging me more every month.

r/EmailmarketingReddit

Klaviyo kept raising prices…

r/EmailmarketingReddit

I'm currently using Klaviyo, but the monthly cost keeps increasing and it's just not worth it for me right now since I don't send out emails often.

r/EmailmarketingReddit

Our list is currently 3300 profiles and growing. Our bill is currently over $110/month and growing.

r/EmailmarketingReddit

It charges based on how many profiles live in your account... you end up paying for people who aren't opening or clicking, even if you're not emailing them anymore.

r/EmailmarketingReddit

Klaviyo has been a nightmare lately, my deliverability score keeps dropping and they somehow find a way to keep charging me more every month.

r/EmailmarketingReddit

Klaviyo kept raising prices…

r/EmailmarketingReddit

I'm currently using Klaviyo, but the monthly cost keeps increasing and it's just not worth it for me right now since I don't send out emails often.

r/EmailmarketingReddit

Our list is currently 3300 profiles and growing. Our bill is currently over $110/month and growing.

r/EmailmarketingReddit

It charges based on how many profiles live in your account... you end up paying for people who aren't opening or clicking, even if you're not emailing them anymore.

r/EmailmarketingReddit

Klaviyo has been a nightmare lately, my deliverability score keeps dropping and they somehow find a way to keep charging me more every month.

r/EmailmarketingReddit

Klaviyo kept raising prices…

r/EmailmarketingReddit

I'm currently using Klaviyo, but the monthly cost keeps increasing and it's just not worth it for me right now since I don't send out emails often.

r/EmailmarketingReddit

Our list is currently 3300 profiles and growing. Our bill is currently over $110/month and growing.

r/EmailmarketingReddit

It charges based on how many profiles live in your account... you end up paying for people who aren't opening or clicking, even if you're not emailing them anymore.

r/EmailmarketingReddit

Klaviyo has been a nightmare lately, my deliverability score keeps dropping and they somehow find a way to keep charging me more every month.

r/EmailmarketingReddit

Klaviyo kept raising prices…

r/EmailmarketingReddit

I'm currently using Klaviyo, but the monthly cost keeps increasing and it's just not worth it for me right now since I don't send out emails often.

r/EmailmarketingReddit

Our list is currently 3300 profiles and growing. Our bill is currently over $110/month and growing.

r/EmailmarketingReddit

You pay for the whole list

Not the people you email — every profile you keep.

The bill climbs on its own

It goes up as your list grows, even when your sending doesn't.

Sized for senders you're not

Send occasionally, and you still pay for daily-sender infrastructure.

THE SHIFT

Renting Klaviyo vs. owning your email.

No per-profile meter. No bill that climbs with your list. Just email software that's yours.

KlaviyoOld model — what you rent
  • Klaviyo bills you for every marketable profile you store — even the ones you never email.
  • Your bill rises every time you add a tool that syncs new profiles in — even ones you never email.
  • You're renting Klaviyo's segmentation and flow logic — it's theirs, not something you own.
  • If you send occasionally, you're still paying for infrastructure sized for brands sending daily.

New model — Founding.dev

  • You own everything — code, data, and infrastructure
  • One flat price. No per-seat.
  • Change how it works anytime
  • Bank-level security, built in.
  • We build it, and we can run it for you, too

HOW IT WORKS

A proven head start, then it's yours.

Real engineering behind it. Your choice: hands-on or done-for-you.

1

Start from the right base

Start from a proven template with Klaviyo's core features — one of ours, a proven open-source base, or built from scratch. An expert-built head start, not a blank page.

2

Make it yours

Customize it to your exact workflow — build the features yourself in plain English, or hand it to our engineering team. Either way you get engineering support along the way.

3

Own it for good

The finished software is yours — code, data, and a setup built around your workflow. Customize it anytime, and we can keep it running for you.

BUILT FOR HOW YOUR STORE RUNS EMAIL

Shaped around how your store actually sends.

Growing list, growing bill

Your list keeps growing, and so does the monthly charge.

Simple sends, enterprise pricing

You send the basics but pay for a platform built for daily senders.

Migrating without starting over

Move your list and flows across without losing your history.

Klaviyo alternative — your questions, answered.

No. We can bring your list over in stages and run your new email software alongside Klaviyo until you're happy. You export your profiles — Klaviyo lets you download them — and we load them in, so nothing gets stranded mid-move.
We rebuild them in software you own, shaped around how your store actually sends. Your flow and segment logic lives in your system from then on — not rented from a platform that can change the rules or the price.
No. Because you pay one flat price instead of a per-profile meter, a smaller or occasional sender stops subsidizing infrastructure built for daily senders — and a fast-growing list never triggers a bigger bill. It fits either way.
Fill out the short form on Get started — who you are, your company size, the tools you want to replace, and a bit about how your store sends email. With that, we line up a base template that fits before we talk. On the call, we walk you through that template, look at your current stack, and show what replacing Klaviyo — and anything else you're overpaying for — would look like.

MORE ALTERNATIVES

Other tools you can own instead.

STOP RENTING. START OWNING.

Own your email software.

Tell us which tools you want to replace, and we'll show you what you'd save.

See how much you can save